THE ONLY SPECIAL ONE

Sweets&Snacks Congress 2017 is a meeting dedicated entirely to the confectionery and snacks industry, which integrates key players influencing markets development:

Producers, distributors and exporters of sweets and snacks;
Board members and traders deciding on purchase for chain stores;
Providers of services and solutions for producers of sweets and snacks and for the trade.

PRICELESS KNOWLEDGE OF THE MARKET AND BUSINESS CONTACTS

Sweets&Snacks Congress 2017 provides unique knowledge of the market and enables exchange of experiences between all market participants. Take an advantage of many possibilities.

Speeches of experts on prices of raw materials, trends and factors forming the confectionery and snacks market, prospects for sectors development, product strategies.
Advices on chain stores product policy, development of export, advertising and marketing, adjusting for the new and only planned regulations.
Networking – face-to-face business meetings held in comfortable conference rooms. Discussions and consultations with best experts on their fields.
An exhibition of TOP products and services.

INTEGRATION OF PRODUCERS, SERVICES PROVIDERS AND TRADE

Producers of confectionery, snacks and services providers: owners, board members, heads of sales, heads of purchase, heads of marketing, strategy and development managers – acting as speakers, exhibitors and participants.
Grocery stores of all types and wholesalers: board members, heads of sales, heads of purchase, heads of marketing, category managers, private label managers.





PRODUCT CATEGORIES REPRESENTED DURING THE CONGRESS:




SWEETS&SNACKS CONGRESS IN DETAILS


ILLUSTRATIVE PARTICIPANTS OF PREVIOUS EDITIONS

RETAIL CHAIN

PRODUCES

GOODS AND SERVICES PROVIDERS



SPEAKERS AND PANELISTS

Aleksander Batorski
president of management board
„Pszczółka” Confectionery Factory
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Jacek Bogucki
secretary of state
Ministry of Agriculture and Rural Development
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Radosław Chmurak
vice-president of management board
sales and marketing director, Tarczyński
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Jan Gaj
merger acquisition manager
Navigator Capital
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Adam Gajewski
director of R&D Hub
Mondelez International
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Honorata Jarocka
senior food&drink analyst
Mintel
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Igor Jeliński
confectionery market expert
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Jan Kolański
president of management board
Colian
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Katarzyna Krzywicka-Zdunek
business unit manager
IQS
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Adam Łaszyn
president of management board
Alert Media Communications
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Marta Marczak
director
PwC
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Anna Michalak
senior researcher
GfK Polonia
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Marek Moczulski
president of management board
Bakalland
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Dorota Peretiatkowicz
business unit manager
IQS
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Joanna Rogalska
client director
Nielsen
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Anna Ruman
sales and customers service director
ABR Sesta
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Dr Czesław Siekierski
sales and customers service director
MEP, Chairman of the Committee on Agriculture and Rural Development of the European Parliament
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Magdalena Zimna
strategic insight director
GfK Polonia
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FRAMEWORK OF THE PROGRAM *

08:30-09:00 a.m. Registration
09:00-09:05 a.m. Welcome speech

09:05-09:10 a.m. Opening speech of Jacek Bogucki, secretary of state in the Ministry of Agriculture and Rural Development

09:10-09:15 a.m. Perception of Polish food abroad
Dr Czesław Siekierski, Member of the European Parliament, Chairman of the Committee on Agriculture and Rural Development of the European Parliament

09:15-09:40 a.m. In search for growth. The sweets and snacks market in Poland
Joanna Rogalska, client director, Nielsen
Which categories drive the growth on the sweets and snacks market? Are discount stores the only way for further development, or are we observing positive dynamics also in other sales channels? What is the role of promotion in sales and how does the importance of brand products change vs private label products of retail chains?

09:40-11:00 a.m. DEBATE:
New order: the sweets and snacks market in the times of dietary revolution
Jacek Bogucki, secretary of state in the Ministry of Agriculture and Rural Development
Dr Czesław Siekierski, MEP, chairman of the Committee on Agriculture and Rural Development of the European Parliament
Aleksander Batorski, president of management board, “Pszczółka” Confectionery Factory
Radosław Chmurak, vice-president of management board, sales and marketing director, Tarczyński
Adam Gajewski, director of R&D Hub, Mondelez International
Igor Jeliński, confectionery market expert
Jan Kolański, president of management board, Colian
Marta Marczak, director, PwC
Marek Moczulski, president of management board, Bakalland
11.00-12.00 a.m. COFFEE BREAK / BUSINESS-MIXER

CONSUMER AND SALES


12:00-12:20 p.m. Gourmands, snack lovers and food ascetics – a story of the sweets and snacks market in Poland
Magdalena Zimna, strategic insight director, GfK Polonia, Anna Michalak, senior researcher, GfK Polonia
What do Poles think about eating? Are they more attracted to pleasure or health? How the fashion to be fit affects behaviours of consumers buying sweets with different frequency: intensively, on average and hardly ever?

12:20-12:35 p.m. A seeking consumer. Innovations in the sweets and snacks sector
Adam Gajewski, director of R&D Hub, Mondelez International
Snacks are one of the most innovative branches of the food industry and more and more popular form of satisfying nutritional needs of consumers all over the world. The offer of these products is evolving dynamically. Those segments which fit in the well-being, convenience and value for money trends in an innovative way are developing. How do consumers and their preferences shape these trends? What innovations does the market create in response to these trends?

12:35-01:05 p.m. Who bites sweets? An unexpected competitor is coming!
Radosław Chmurak, vice-president of management board, sales and marketing director, Tarczyński
The food sector is developing faster than ever before. The snacks category is growing especially rapidly. We are travelling more, we are trying world cuisines and we are living in a hurry which translates into the change in the lifestyle, eating habits and raising awareness of an average consumer. We are looking for functional products which can be eaten between meals, but also for pleasure. The meat products of good quality get a new look and create opportunities for the development of the category in the totally new direction.

01:05-02:00 p.m. LUNCH / BUSINESS-MIXER

02:00-02:15 p.m. The night shift. Occasions to eat sweets and snacks
Honorata Jarocka, senior food&drink analyst, Mintel
The growing pace of life and stress result in an increased interest in products ensuring comfort and relax. Consumers are more and more often driven by emotions and are looking for solutions which will help them to calm down and recover at the end of the day. As a result, the segment related to evening and night snacking is starting to be perceived as interesting niche which is worth expanding.

02:15-02:30 p.m. Taste and much more. How to create new dimension of pleasure?
Marta Marczak, director, PwC
We are living in the times when building brands is getting more and more difficult. Production technologies, innovations, new tastes and formats are short-term advantages, on the “today we, tomorrow our competitor” basis. Brands are competing, fighting for more and more picky consumers. How to build strong sweets and snacks brands in such environment? How to attract attention and gain loyal recipients?

02:30-02:45 p.m. Takeovers in the trade. Can we expect consolidation moves among producers?
Jan Gaj, merger acquisition manager, Navigator Capital Group
More and more producers of sweets and snacks notice changes in the trade and are trying to take actions aimed at strengthening their market position. Thus, the upcoming years can be marked by mergers or acquisitions which should lead to the increase in the scale of business, expansion of portfolio or geographical diversification of business.

02:45-03:45 p.m. COFFEE BREAK / BUSINESS-MIXER

03:45-04:05 p.m. Biedronka and Lidl are creating trends. How do discounters tempt those with sweet tooth?
Anna Ruman, sales and customer service director, ABR Sesta
Biedronka and Lidl are marking and creating trends which are being followed by other market players. Thus, it is worth looking at changes in the range of products of these chains with a particular focus on sweets and snacks categories. The way in which both companies are shaping the offer of brand products, private label products or marketing and promotional strategies may tell us a lot about the direction in which both categories will develop.

04:05-04:20 p.m. In pursuit of Snapchat: communication with a young customer and creation of the brand image in the Internet
Katarzyna Krzywicka-Zdunek, business unit manager, IQS, Dorota Peretiatkowicz, business unit manager, IQS
Which social media are still on top, and which are a thing of the past? How to speak to young people to be credible, but at the same time not to adjust totally to their world? The researchers will also present the examples of the campaigns in the social media – of those successful ones as well as of those which turned out to be failures.

04:20-04:35 p.m. A consumer in the times of post-truth. How to protect the brand image in the era of fake news
Adam Łaszyn, president, Alert Media Communications
Fake news is the term that circulates among companies and institutions like “the spectre of Communism” in Europe in the past. It raises concerns, causes anxiety and even fear. What are fake news in fact? How could they be opposed to? Or maybe how to learn to live with them? And what all that has to do with the food market?

from 05:00 p.m. Sit-down dinner accompanied by music

* The Organizer reserves the right to modify the program.

BECOM CONGRESS' PARTNER AND TAKE AN ADVANTAGE OF BUSINESS OPPORTUNITIES

Sweets&Snacks Congress 2017 is:


Why is it worth to become a partner?

Get with Your offer to a carefully selected target group
Establish direct contact with people deciding on purchase of confectionery snacks for chain stores
Enlarge the prestige of Your company and brand through participation in the conference and presentation of Your products
Get to know better the needs of Your business partners
Acquire new clients!


Contact for sponsors and exhibitors