Sweets&Snacks Congress 2017 is a meeting dedicated entirely to the confectionery and snacks industry, which integrates key players influencing markets development:

Producers, distributors and exporters of sweets and snacks;
Board members and traders deciding on purchase for chain stores;
Providers of services and solutions for producers of sweets and snacks and for the trade.


Sweets&Snacks Congress 2017 provides unique knowledge of the market and enables exchange of experiences between all market participants. Take an advantage of many possibilities.

Speeches of experts on prices of raw materials, trends and factors forming the confectionery and snacks market, prospects for sectors development, product strategies.
Advices on chain stores product policy, development of export, advertising and marketing, adjusting for the new and only planned regulations.
Networking – face-to-face business meetings held in comfortable conference rooms. Discussions and consultations with best experts on their fields.
An exhibition of TOP products and services.


Producers of confectionery, snacks and services providers: owners, board members, heads of sales, heads of purchase, heads of marketing, strategy and development managers – acting as speakers, exhibitors and participants.
Grocery stores of all types and wholesalers: board members, heads of sales, heads of purchase, heads of marketing, category managers, private label managers.








Aleksander Batorski
president of management board
„Pszczółka” Confectionery Factory
Since 1 April 2017 he has been managing “Pszczółka” Confectionery Factory. He has long-term trade experience. He started to work in the FMCG sector in 1997 as confectionery purchase specialist in Eldorado company. Next he was category manager in Tradis. In years 2012-2016 he occupied managing position in Eurocash, where he supervised logistics units in the country. With “Pszczółka” connected since 2016 as sales director.
Jacek Bogucki
secretary of state
Ministry of Agriculture and Rural Development
Politician, mechanical engineer, councillor, member of Parliament for the 5th, 6th, 7th and 8th term of office. In 2007 and since 2015 secretary of state in the Ministry of Agriculture and Rural Development.
Radosław Chmurak
vice-president of management board
sales and marketing director, Tarczyński
In the meat sector for years. In Tarczyński for more than six years has been co-creating success of the company, which from small, family company evolved in one of leading companies on the market of high quality cured meats and meat products.
Jan Gaj
merger acquisition manager
Navigator Capital
Since 2013 he has been working with Navigator Capital Group. He has experience in financial advisory gained during executing mergers and acquisitions transactions, preparing initial public offering (IPO) and secondary public offering. He has advised to entities carrying out businesses in different sectors of the economy, including the FMCG, retail, medical, industry and real estate sectors. A graduate of the faculties of Finance and Accountancy and Economy (specialisation: Capital Investments) at the University of Łódź.
Adam Gajewski
director of R&D Hub
Mondelez International
Doctor of Sciences. Manager and head of research & development centres (R&D) with more than 20-year experience gained in many international companies such as Frito-Lay, Danone and Kraft. At the regional level, as part of the research, development, innovation and quality areas, he has been responsible for the development of products and processes among others in the categories of the chocolate, cookies, wafers, salty snacks, powder drink mixes. After 12 years of working abroad, in the Central Europe, Middle East and Africa, he has taken up the position of the head of the R&D Hub Mondelēz International in Wrocław.
Honorata Jarocka
senior food&drink analyst
She specialises in the trends related to healthy lifestyle and inspiring product innovations. In the course of more than ten years of conducting research, she has analysed mainly the food and beverages market, as well as the retail, OTC/dietary supplements, tobacco, cosmetics, home care products, personal care products and animal products markets. She has gained experience in marketing activities while working for such companies as LPP and Oceanic, as well as for advertising agency Tequila\Polska (formerly Tequila\BTL Group). She is the member of the Polish Society for Opinion and Market Research. She joined the Mintel team in 2013.
Igor Jeliński
confectionery market expert
Until November 2017 president of management board of Mieszko SA. Specialist in change management, efficiency projects, business structures transformation and companies reorganisation. During his career, he has been associated with the FMCG, chemical and automotive sectors. In the past he was the president of the company Polifarb Cieszyn-Wrocław, he also worked for SigmaKalon, R.Bosch and Pernod Ricard. A graduate of the Sorbonne University, the Lincoln International Business School in Paris and the University of North Carolina in Wilmington (USA).
Jan Kolański
president of management board
The creator, main shareholder and president of the Colian group listed on the Warsaw Stock Exchange. He is the president of the Southern Wielkopolska Food Cluster and vice-president of Polbisco – Association of Polish Producers of Chocolate Products and Confectionery. He has been granted many awards for business, economic achievements and supporting local sports, scientific and cultural activities. He was awarded the Badge of Merit of the Minister of Economy for the Development of Economy of the Republic of Poland.
Katarzyna Krzywicka-Zdunek
business unit manager
A graduate of sociology, in the research sector for 18 years. She runs the quality team at IQS. She works for the major players in the FMCG, finance and telecommunications markets.
Adam Łaszyn
president of management board
Alert Media Communications
Expert in media relations and crisis management. Advisor in the communication strategy and tactics of many companies and public institutions. As a practitioner, he teaches different PR fields at several universities in Poland. The author of the comprehensive self-help book on contacts with the media entitled “Media i ty” (2015). The law graduate, he has had more than 10 years of experience in journalism.In the PR sector since 1998.
Marta Marczak
A graduate of sociology, a marketing strategist for 13 years. By researching changing cultural phenomena and consumer needs, she supports the development of strong, engaging brands. The author of the positioning strategy and product innovations for many leading food brands, including sweets and snacks brands. At PwC she is in charge of the Brand Strategy Team.
Anna Michalak
senior researcher
GfK Polonia
A graduate of the Management and Marketing at the University of Warsaw. She has specialised in panel market research since the beginning of her career. She has been working for GfK Polonia since 2014.
Marek Moczulski
president of management board
He has been the president of the Management Board of Bakalland since 2014. In August 2014 he also took up the position of the president of the Management Board of Rieber Foods Polska which then as Delecta was integrated with Bakalland. Earlier, since June 2013, he served as the chairman of Bakalland’s Supervisory Board. Since 2011 he has held the position of the vice-chairman of the Supervisory Board of Dom Development. He has also been an independent consultant in the business strategies, investment advisory and improvement of business processes. The president of the Management Board and CEO of ZPC Mieszko for many years (in 2003-2009). Earlier he also worked with Agros Fortuna and GK Agros.
Dorota Peretiatkowicz
business unit manager
The head of quantitative research team. A sociologist and psychologist, she has been dealing with market research for more than 15 years (before she started work for IQS, she had worked for GfK Polonia). She specializes in quantitative projects, especially for the FMCG industry, services and OTC. She led, among others, segmentation on ad hoc data combined with purchase data from the Household Panel and many other key market research projects.
Joanna Rogalska
client director
Since 2007 she has been working for Nielsen in the Retail Panel Research Department. In her everyday work she is responsible for cooperation with customers of the sweets, hot drinks, tobacco products and OTC sectors. A graduate of International Relations at the Warsaw School of Economics.
Anna Ruman
sales and customers service director
ABR Sesta
A graduate of the Warsaw School of Economics (Management and Marketing) and of post-graduate studies “Psychology of market behaviours” at the Faculty of Psychology at the University of Warsaw. She has been dealing with marketing research since 1999, working for ABR SESTA since the beginning of her career. She specialises in the research supporting the category management and in projects on relationships of producers, service providers and stores with their clients (in particular profile, image, U&A and satisfaction surveys).
Dr Czesław Siekierski
sales and customers service director
MEP, Chairman of the Committee on Agriculture and Rural Development of the European Parliament
In the European Parliament since 2004, he is in the Group of the European People’s Party (Christian Democrats). Since 2014, he has been the chair of the Committee on Agriculture and Rural Development. He also works in the Committee on Economic and Monetary Affairs and Delegations for Relations with Canada and the People’s Republic of China. In 1997-2004 he was a member of the Sejm of the Republic of Poland. He performed, among others, the functions of the secretary of state in the Ministry of Agriculture and Rural Development (2001-2003) and the Government Plenipotentiary for the Preparation of Polish Agriculture for Integration with the European Union. Doctor of Economics and Agricultural Sciences, academic teacher, author of many scientific and popular science publications at the Warsaw University of Life Sciences (SGGW). The creator and head of the PSL think tank – the Maciej Rataj Institute of Politics. The member of the General Executive Committee of the Polish People’s Party (PSL).
Magdalena Zimna
strategic insight director
GfK Polonia
A graduate of the University of Warsaw (English Philology) and the Warsaw School of Economics (Management and Marketing) in Warsaw. Since the beginning of her professional career, she has been dealing with market research and advisory in the consumption products and sales channels areas. She has been working for GfK since 2003 specialising in the trade, consumers and gastronomy. Currently, she manages the advisory group of Strategic Insight Managers. A co-founder of the international specialist team GfK Shopper Insight Team.


08:30-09:00 a.m. Registration
09:00-09:05 a.m. Welcome speech

09:05-09:10 a.m. Opening speech of Jacek Bogucki, secretary of state in the Ministry of Agriculture and Rural Development

09:10-09:15 a.m. Perception of Polish food abroad
Dr Czesław Siekierski, Member of the European Parliament, Chairman of the Committee on Agriculture and Rural Development of the European Parliament

09:15-09:40 a.m. In search for growth. The sweets and snacks market in Poland
Joanna Rogalska, client director, Nielsen
Which categories drive the growth on the sweets and snacks market? Are discount stores the only way for further development, or are we observing positive dynamics also in other sales channels? What is the role of promotion in sales and how does the importance of brand products change vs private label products of retail chains?

09:40-11:00 a.m. DEBATE:
New order: the sweets and snacks market in the times of dietary revolution
Jacek Bogucki, secretary of state in the Ministry of Agriculture and Rural Development
Dr Czesław Siekierski, MEP, chairman of the Committee on Agriculture and Rural Development of the European Parliament
Aleksander Batorski, president of management board, “Pszczółka” Confectionery Factory
Radosław Chmurak, vice-president of management board, sales and marketing director, Tarczyński
Adam Gajewski, director of R&D Hub, Mondelez International
Igor Jeliński, confectionery market expert
Jan Kolański, president of management board, Colian
Marta Marczak, director, PwC
Marek Moczulski, president of management board, Bakalland


12:00-12:20 p.m. Gourmands, snack lovers and food ascetics – a story of the sweets and snacks market in Poland
Magdalena Zimna, strategic insight director, GfK Polonia, Anna Michalak, senior researcher, GfK Polonia
What do Poles think about eating? Are they more attracted to pleasure or health? How the fashion to be fit affects behaviours of consumers buying sweets with different frequency: intensively, on average and hardly ever?

12:20-12:35 p.m. A seeking consumer. Innovations in the sweets and snacks sector
Adam Gajewski, director of R&D Hub, Mondelez International
Snacks are one of the most innovative branches of the food industry and more and more popular form of satisfying nutritional needs of consumers all over the world. The offer of these products is evolving dynamically. Those segments which fit in the well-being, convenience and value for money trends in an innovative way are developing. How do consumers and their preferences shape these trends? What innovations does the market create in response to these trends?

12:35-01:05 p.m. Who bites sweets? An unexpected competitor is coming!
Radosław Chmurak, vice-president of management board, sales and marketing director, Tarczyński
The food sector is developing faster than ever before. The snacks category is growing especially rapidly. We are travelling more, we are trying world cuisines and we are living in a hurry which translates into the change in the lifestyle, eating habits and raising awareness of an average consumer. We are looking for functional products which can be eaten between meals, but also for pleasure. The meat products of good quality get a new look and create opportunities for the development of the category in the totally new direction.

01:05-02:00 p.m. LUNCH / BUSINESS-MIXER

02:00-02:15 p.m. The night shift. Occasions to eat sweets and snacks
Honorata Jarocka, senior food&drink analyst, Mintel
The growing pace of life and stress result in an increased interest in products ensuring comfort and relax. Consumers are more and more often driven by emotions and are looking for solutions which will help them to calm down and recover at the end of the day. As a result, the segment related to evening and night snacking is starting to be perceived as interesting niche which is worth expanding.

02:15-02:30 p.m. Taste and much more. How to create new dimension of pleasure?
Marta Marczak, director, PwC
We are living in the times when building brands is getting more and more difficult. Production technologies, innovations, new tastes and formats are short-term advantages, on the “today we, tomorrow our competitor” basis. Brands are competing, fighting for more and more picky consumers. How to build strong sweets and snacks brands in such environment? How to attract attention and gain loyal recipients?

02:30-02:45 p.m. Takeovers in the trade. Can we expect consolidation moves among producers?
Jan Gaj, merger acquisition manager, Navigator Capital Group
More and more producers of sweets and snacks notice changes in the trade and are trying to take actions aimed at strengthening their market position. Thus, the upcoming years can be marked by mergers or acquisitions which should lead to the increase in the scale of business, expansion of portfolio or geographical diversification of business.


03:45-04:05 p.m. Biedronka and Lidl are creating trends. How do discounters tempt those with sweet tooth?
Anna Ruman, sales and customer service director, ABR Sesta
Biedronka and Lidl are marking and creating trends which are being followed by other market players. Thus, it is worth looking at changes in the range of products of these chains with a particular focus on sweets and snacks categories. The way in which both companies are shaping the offer of brand products, private label products or marketing and promotional strategies may tell us a lot about the direction in which both categories will develop.

04:05-04:20 p.m. In pursuit of Snapchat: communication with a young customer and creation of the brand image in the Internet
Katarzyna Krzywicka-Zdunek, business unit manager, IQS, Dorota Peretiatkowicz, business unit manager, IQS
Which social media are still on top, and which are a thing of the past? How to speak to young people to be credible, but at the same time not to adjust totally to their world? The researchers will also present the examples of the campaigns in the social media – of those successful ones as well as of those which turned out to be failures.

04:20-04:35 p.m. A consumer in the times of post-truth. How to protect the brand image in the era of fake news
Adam Łaszyn, president, Alert Media Communications
Fake news is the term that circulates among companies and institutions like “the spectre of Communism” in Europe in the past. It raises concerns, causes anxiety and even fear. What are fake news in fact? How could they be opposed to? Or maybe how to learn to live with them? And what all that has to do with the food market?

from 05:00 p.m. Sit-down dinner accompanied by music

* The Organizer reserves the right to modify the program.


Sweets&Snacks Congress 2017 is:

Why is it worth to become a partner?

Get with Your offer to a carefully selected target group
Establish direct contact with people deciding on purchase of confectionery snacks for chain stores
Enlarge the prestige of Your company and brand through participation in the conference and presentation of Your products
Get to know better the needs of Your business partners
Acquire new clients!

Contact for sponsors and exhibitors