08.30­‑09.00 a.m. Registration

INAUGURATION SESSION

09.00­‑09.10 a.m. Welcome speech

9.10­‑9.30 a.m. A true picture of confectionary market in Poland – trends and forecasts
– Marcin Cyganiak, Commercial Director, Nielsen Connect Polska

9.30­‑9.50 a.m. Sugar tax. Should the confectionary sector fear new regulations?
– Michał Tracz, Senior Associate, Food Law Team, law firm Domański Zakrzewski Palinka

09.50­‑10.50 a.m. DEBATE: Challenges and opportunities. Product and brand in the era of digital transformation
– Monika Dyrda, Client Director Nielsen Connect Polska
– Jacek Grzybowski, Client Adviser, Manufacturing & Foods Office, DNB Bank Polska
– Maciej Herman, Managing Director, Lotte Wedel
– Jan Kolański, President of the Management Board, Colian Holding
– Piotr Rogulski, President of the Management Board, Ruch
– Michał Sadecki, President of the Management Board, Polska Grupa Supermarketów (The Polish Supermarkets Group)

10.50­‑11.50 a.m. COFFEE BREAK AND BUSINESS MIXER

SESSION: TRADE AND MARKETING STRATEGIES

11.50 a.m.-12.10 p.m. Confectionery distribution channels in Poland. The most perspective concepts and retail formats.
– Michał Maksymiec, Retail Vertical Client Director, GfK Polonia

12.10­‑12.30 p.m. Health for all. Wellness trends open new possibilities for the sweets and snacks sector
– Marta Habas, Brand Manager BeRAW, Purella

12.30­‑12:50 p.m. The bitter-sweet truth. On-shelf availability at stores
– Marcin Witek, VAS Product Manager, DSV Solutions,
– Piotr Wojtkowski, Sales and Logistics Projects Director, DSV Solutions

12.50­‑1.50 p.m. LUNCH AND BUSINESS MIXER

SESSION: CHALLENGES AND OPPORTUNITIES

1.50­‑2.10 p.m. Sweets and snacks business in circular economy. Can package waste shake the market growth?
– Magdalena Dziczek, Head of the Management Board Office, Member of the Management Board, The Union of Packaging Industry and Packed Products Employers EKO-PAK

2.10‑2.30 p.m. Cocoa is worth its weight in gold! The future of chocolate products
– Dariusz Sudoł, Sales Director Europe Central-East, Barry Callebaut Polska

2.30­-2.50 p.m. Sports & snacks. Football fans and their treats
– Marta Rybicka, Business Unit Director, IQS

2:50-3:40 p.m. DEBATE: Confectionary market influenced by health and responsibility for consumer and environment. Brands promote active lifestyle
– Tadeusz Czarniecki, Marketing Director, Wawel
– Michał Czerwiński, President of the Management Board, Purella
– Andrzej Gantner, CEO, Polish Federation of Food Industry Union of Employers
– Honorata Jarocka, Senior Food&Drink Analyst, Mintel
– Szymon Mordasiewicz, Commercial Director, Panel Gospodarstw Domowych, GfK Polonia

3:40­‑4:00 p.m. COFFEE BREAK AND BUSINESS MIXER

SESSION: EVOLUTION OF THE SWEETS MARKET

4:00-4:20 p.m. Healthy snacks, healthy communication. The brands’ dialogue with the consumers at the time of wellbeing turnover
– Katarzyna Batogowska, Creative Group Head, Grey Group Poland,
– Weronika Nowkiowa, Strategic Planner, Grey Group Poland,

4:20-4:40 p.m. Sweets and snacks at Rossmann stores. Case study
– Andrzej Kondej, Kondej Retail 

from 4:40 p.m. Closing cocktail