FRAMEWORK PROGRAMME*

Debate: Challenges and opportunities. Product and brand in the time of digital transformation of consumer, sector and economy
How much more will Poles pay for sweets in 2020?
The real picture of the sweets and snacks market in Poland – trends and forecasts
The role of sweets and snacks in the era of consumer experience
Health for all. Zdrowie dla wszystkich. Health-promoting trends as a chance for sweets and snacks sectors
Price pressure a challenge for suppliers and distributors of sweets
Debate: Cost rollercoaster – unstable market, growing prices of raw materials and energy pose challenge to the food sector

Sweets distribution channels in Poland – the most prospective retail concepts and formats
Coffee shop chains and HoReCa sector an opportunity for the sweets and snacks sector
Convenience stores – sweets, snacks and coffee 24 hours a day
Biedronka, Lidl, Netto, Aldi – strategies of discount chains for the On The Go category of sweets, snacks and food
Shopping for drivers. Categories of the greatest growth potential in the fuel station sales channel
Case Study: Biedronka – private label dark chocolate 95% cocoa / Fair Trade. What does this mean for the producers?
What does it tell about changes in the market?

Cocoa rules! The future of chocolate products
Handmade – the market of handmade sweets is growing
Reformulation! New ingredients and additives support the innovation market
Transport costs kill the profitability of producers. The sector is looking forward to technological revolution
Convenience! Simplicity! Quickness!
Investments of sweets producers – sector development potential and directions
Ice-cream weather. Climate changes affect the consumption style of sweets and snacks among Poles
Dairy industry conquers snack sector

Tailored made sweets – product customisation in the era of digital transformation and social media
Small size is the king size – sweets and snacks market is looking for response to consumer expectations
Dialogue with a young consumer. Smart packages and new technology
Safety and power! A consumer wants to know more about the product and its origin
The scourge of allergies! Consumer problems provide a business development opportunity
Take advantage! Increasingly shorter product life cycle changes the promotion and sales strategies
of producers
Sweets and snacks in the shopping basket of Poles. Is there still room for category growth?

Sweets and snacks in the circular economy. Will the EU plastics directive change the market and consumer habits?
Smart Company – building the business effectiveness on the basis of new technology
No longer a place for compromise? Companies have to reconcile care for environment with the fight
for a low price
Dual food quality in the EU. How to avoid accusations of dividing consumers for the better
and worse ones?
Does the excess production capability block further consolidation of the confectionery market in Poland?
Debate: The sweets sector driven by health and responsibility for the consumer and environment. Brands promote active lifestyle.

*The organiser reserves the right to change the programme.